The NYT Pay Plan’s Most Dangerous Foe: Perception

Staci D. Kramer Mar 27, 2011

By now, we were supposed to have clarity about how The New York Times will use a meter to create a digital subscription revenue stream. After all, the plan went into effect in Canada March 17 and is supposed to start rolling out in the United States and globally Monday afternoon. We do have details—all-you-can-click social, 20 clicks at NYTimes.com (NYSE: NYT) before direct access is lost, pay plans of $15-$35 every four weeks—but the clearest aspect so far is how hard it is to cut through preconceptions, particularly when flexibility and complexity are involved...more

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