By AMIR EFRATI
Google Inc., trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including Google’s own YouTube video site.
The Silicon Valley company is creating the video marketplace within its DoubleClick Ad Exchange, Neal Mohan, a Google vice president for product management, said in an interview. It resembles existing exchanges used to sell graphical and interactive ads, a category known as display.
Such exchanges allow companies to bid to place ads across different websites in real time, or right at the moment a user has called up a particular Web page...more