Snippets From A Fast-Changing World

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The newsonomics of WaPo’s reader dashboard 1.0

By Ken Doctor

Don’t call them pageviews— call them pages read.

Don’t call them unique visitors — call them readers.

Welcome to The Washington Post’s new foray into understanding — and acting on — how readers actually consume digital news.
I wouldn’t quite call it a revolution. But it’s a firing shot in an effort to bring a modicum of science to the art form we editors like to believe we exercise so gracefully. It’s The Washington Post’s reader dashboard 1.0.

“Journalists like to believe that readers read every story they write,” says Raju Narisetti, one of two managing editors at the Post and head of washingtonpost.com news operations. “We’re disturbing that illusion. We’re also saying that focusing on the numbers doesn’t equal pandering.”...more