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Omnicom in deals to target online ads

by Tim Bradshaw in London

Omnicom, one of the world’s largest marketing services groups, has struck what it claims are industry-first partnerships with AOLYahoo and Microsoft, to gain direct access to the internet companies’ consumer data.

The deals, which follow a similar agreement with Google last year, will give Omnicom’s agencies the ability to target advertising to particular locations, ages and demographics across the web’s biggest media networks...more