Snippets From A Fast-Changing World

An independent observer looks at things differently to someone who is right in the middle.

Bing’s new iPad app is a newspaper in disguise

by Damon KiesowPublished Apr. 11, 2011 Updated Apr. 12, 2011

Microsoft’s new Bing iPad app, released Thursday, does more than search — it begins to remake the newspaper experience in digital form.

The app is not being marketed as a news platform, but journalists should consider it one because it offers a great local information utility for the iPad age...more

Backlist E-Books Find an Audience

By JEFFREY A. TRACHTENBERG

Last October, suspense writer Jonathon King launched “Midnight Guardians,” the sixth novel in his Max Freeman crime series. Unlike the previous five titles, this one didn’t have a major publisher or a cash advance.

Instead, “Midnight Guardians,” available at Amazon.com for $14.99 as a digital text and $23.08 as a print-on-demand paperback, was issued by Open Road Integrated Media LLC, a digital upstart that has also reissued Mr. King’s entire backlist...more

Popular Science iPad Edition Has Sold 10,000 Subscriptions

Popular Science magazine sold the 10,000th subscription to its iPad edition sometime on Sunday, nearly six weeks after accepting Apple’s terms for selling subs on its tablet. That’s a speck compared to the title’s nearly 1.2 million print subscriptions, but a significant early foothold for digital magazine subscriptions on the iPad.…more

News International shows digital readership rise

By Salamander Davoudi Published: March 29 2011

The Times and The Sunday Times had a combined total of 79,000 monthly digital subscribers at the end of February, up almost 60 per cent over the past four months, according to unaudited figures released by News International.

The total was up from 50,000 last November and included subscribers to the two newspapers’ digital sites as well as to The Times’ iPad and Kindle editions.…more

News Corp aims to build own social gaming business

(Reuters) – Media giant News Corp aims to build its own social-gaming business as valuations of games companies, such as FarmVille maker Zynga skyrocket, its head of digital media said on Wednesday.

Jonathan Miller also said News Corp’s The Daily, a newspaper designed for Apple’s iPad, had had hundreds of millions of downloads since its launch in the United States last month. It will begin charging readers for subscriptions next week...more

The Journal Adds 200,000 Mobile-Device Subscribers

By APARAJITA SAHA-BUBNA

The Wall Street Journal has added 200,000 paying subscribers who access the newspaper via mobile devices such as Apple Inc.’s iPad and Amazon.com Inc.’s Kindle.

Les Hinton, head of the newspaper’s publisher, Dow Jones & Co., which is owned by News Corp., said Thursday that about 150,000 of the new subscribers were added in the last 12 months. Subscribers pay about $4 a week to read the Journal on their iPad...more

Appeal of iPad 2 Is a Matter of Emotions

By DAVID POGUE – Published: March 9, 2011

“An utter disappointment and abysmal failure” (Orange County Design Blog). “Consumers seem genuinely baffled by why they might need it” (Businessweek). “Nothing more than a luxury bauble that will appeal to a few gadget freaks” (Bloomberg). “Insanely great it is not” (MarketWatch). “My god, am I underwhelmed” (Gizmodo).

Good heavens! What a critical drubbing! Whatever it is must be a real turkey. What could it be?..more

Magazines’ iPad Editions Struggle to Keep Your Attention, New Study Finds

CP&B Now Using the Research to Develop Tablet Ad Formats

By: Nat Ives

Readers have more trouble focusing on magazines’ iPad editions than publishers initially predicted, according to the latest study in a growing effort to figure out tablet computers.

“We thought that of course there’s a lot of activity going on on an iPad, when there’s so many things you can be doing — between email, Netflix, playing games, reading magazines — but they’re actually bouncing around a lot more than we thought,” said Megan Miller, research and development program director at Bonnier, which publishes titles including Popular Science, Field & Stream, Parenting and Ski...more