Snippets From A Fast-Changing World

An independent observer looks at things differently to someone who is right in the middle.

News Corp aims to build own social gaming business

(Reuters) – Media giant News Corp aims to build its own social-gaming business as valuations of games companies, such as FarmVille maker Zynga skyrocket, its head of digital media said on Wednesday.

Jonathan Miller also said News Corp’s The Daily, a newspaper designed for Apple’s iPad, had had hundreds of millions of downloads since its launch in the United States last month. It will begin charging readers for subscriptions next week...more

Dentsu and Facebook Announce Agreement to Support Advertisers in Japan

TOKYO – Dentsu Inc. and Facebook, Inc. announced an agreement under which Dentsu will become the official representative of Facebook’s sales and marketing support to companies in Japan.

Under this agreement, Dentsu, as Facebook’s official ad sales representative in the Japanese market, will provide consultation on effective Facebook Page (see Note 1) development, exclusively market Facebook Premium Ads, and offer new marketing strategies utilizing Facebook that are tied into ad placements in the mass media to advertisers in Japan...more

Facebook plans discount deals programme

Facebook said it was entering the fast-growing “deal of the day” market, posing a challenge to online discount marketing pioneers Groupon and LivingSocial.

The social network’s large audience and detailed database of user preferences positions it to be a fierce competitor in this market, which is expected to generate nearly $4bn by 2015, according to consulting firm BIA/Kelsey. Facebook’s move could boost its revenue stream as itconsiders a public offering – and potentially compromises Groupon’s impending IPO...more

Facebook Is Now Leading Source of Evidence in Divorce Case

by Erik Sass

Here’s one of those stats that makes you sit up and take notice: Facebook was identified as “the ‘primary source’” of evidence in divorce cases by fully two-thirds of divorce lawyers surveyed by the American Academy of Matrimonial Lawyers. This figure is especially incredible when you consider that Facebook didn’t even exist ten years ago — a testament to how quickly technology and social change can advance in our mad, modern world...more

Media will be forced to play by the internet’s rules

By Richard Waters

For media companies, when and how to tap into the new mobile and social platforms on the web is as much a question of timing and technological tactics as of business strategy. But make no mistake: as the platforms quickly evolve, most companies have little choice but to engage with them – and pay whatever toll is required.

There have been two reminders in recent days of the growing power of these platforms, from Apple and Facebook...more

No fanfare as Spotify celebrates 1m users

By Tim Bradshaw

Spotify is this week celebrating signing up its millionth subscriber – but only quietly. Staff at the digital music service’s offices in London have not been treated to a big party, slap-up feast or cracked open the champagne. Spotify says there will be a few pats on backs, then it’s just “onwards and upwards”...more

Warner Bros. to Offer Movies Through Facebook

By GEOFFREY A. FOWLER And STEVEN RUSSOLILLO

Warner Bros. will begin offering select movies through Facebook, a move that will enable the social-networking giant to compete in the online movie-rental market.

The new offering—which was made by Warner Brothers without explicit assistance from Facebook—puts Facebook Inc. in greater competition with Netflix Inc. and other tech companies vying for position in the ever-expanding online-video-services market. It also comes as movie studios are increasingly testing new methods of distribution for their movies...more

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