Here’s how newspapers sell what they do to would-be readers.
You can get the whole paper, now sometimes including digital access. We’ll sell you Sunday only, or the weekend, or 7-day, but you have to take our whole paper. That’s what we sell; that’s our one-size-fits-all product. It fit your grandparents and your parents, so why shouldn’t it fit you?
If newspapers were in the restaurant business, they’d be out of business quite quickly. That’s not much of a menu. There’s practically no à la carte, other than single copy, which is again the whole thing, but just once. It’s prix fixe, with early-bird specials for introductory signups...more
Last October, suspense writer Jonathon King launched “Midnight Guardians,” the sixth novel in his Max Freeman crime series. Unlike the previous five titles, this one didn’t have a major publisher or a cash advance.
Instead, “Midnight Guardians,” available at Amazon.com for $14.99 as a digital text and $23.08 as a print-on-demand paperback, was issued by Open Road Integrated Media LLC, a digital upstart that has also reissued Mr. King’s entire backlist...more
CP&B Now Using the Research to Develop Tablet Ad Formats
Readers have more trouble focusing on magazines’ iPad editions than publishers initially predicted, according to the latest study in a growing effort to figure out tablet computers.
“We thought that of course there’s a lot of activity going on on an iPad, when there’s so many things you can be doing — between email, Netflix, playing games, reading magazines — but they’re actually bouncing around a lot more than we thought,” said Megan Miller, research and development program director at Bonnier, which publishes titles including Popular Science, Field & Stream, Parenting and Ski...more