Snippets From A Fast-Changing World

An independent observer looks at things differently to someone who is right in the middle.

The New York Times’ R&D Lab has built a tool that explores the life stories take in the social space

By Megan Garber

Some of the most exciting work taking place in The New York Times building is being done on the 28th floor, in the paper’s Research and Development Lab. The group serves essentially as a skunkworks project for a news institution that stands to benefit, financially and otherwise, from creative thinking; as Michael Zimbalist, the Times’ vice president of R&D, puts it, the team is “investigating the ideas at the edges of today and thinking about how they’re going to impact business decisions tomorrow.” (For more on the group’s doings, check out the series of videos that we shot there a couple of years ago.)...more