Snippets From A Fast-Changing World

An independent observer looks at things differently to someone who is right in the middle.

The New York Times’ R&D Lab has built a tool that explores the life stories take in the social space

By Megan Garber

Some of the most exciting work taking place in The New York Times building is being done on the 28th floor, in the paper’s Research and Development Lab. The group serves essentially as a skunkworks project for a news institution that stands to benefit, financially and otherwise, from creative thinking; as Michael Zimbalist, the Times’ vice president of R&D, puts it, the team is “investigating the ideas at the edges of today and thinking about how they’re going to impact business decisions tomorrow.” (For more on the group’s doings, check out the series of videos that we shot there a couple of years ago.)...more

Inside the NYT Lincoln Deal: It’s About Dollars, Traffic and Conversion

Apr 7, 2011

So, it looks like an intriguing deal.

Ford Motors’ Lincoln is subsidizing 100,000 new NYT digital subscriptions. Well, it is an intriguing deal, but it’s more nuanced than it seems, and in that nuance, we see some of the next models for how the digital circulation business and the digital ad business will newly intertwine, and open up new revenue streams and new marketing opportunities.

It’s just one deal, but it points to the fact that the new business model in creation will be based more on digital advertising than digital circulation. Making that new interplay work is as important as setting prices and deciding how to restrict content accces for anyone putting up a pay wall, pay fence or pay obstacle of any kind...more

News International shows digital readership rise

By Salamander Davoudi Published: March 29 2011

The Times and The Sunday Times had a combined total of 79,000 monthly digital subscribers at the end of February, up almost 60 per cent over the past four months, according to unaudited figures released by News International.

The total was up from 50,000 last November and included subscribers to the two newspapers’ digital sites as well as to The Times’ iPad and Kindle editions.…more

The newsonomics of Sunday paper/tablet subscriptions

By Ken Doctor

Digital news business models are playing out on pool tables these days. Break the balls and you have no idea where they’re going or how they’ll impact each other. We’ve got paid content models of varying kinds. We’ve got the new combining “free world” of AOL/Huffington Post+ taking aim at the emerging paid world. We’ve got continuing revolutions in advertising models and technologies. We’ve got the knitting together of professional publishing and higher-end “amateur” publishing. And we have the biggest introduction of a digital device, the iPad, that we’ve ever seen, while smartphone adoption continues to create a news-anywhere world. Draw back the pool cue, punch a ball, and new patterns emerge — some planned, many quite unintentional, and maybe a few dramatic in their impact...more