Snippets From A Fast-Changing World

An independent observer looks at things differently to someone who is right in the middle.

The app divide between casual readers and news junkies

By Andrew Phelps

Can a single app please both casual news readers and news junkies?

That’s the question I found myself asking upon rereading that report from a couple weeks ago on iPad users’ reactions to The Daily.

The report was put together by knowDigital, a division of market-research firm Coleman Insights, which asked more than 40 iPad owners to download The Daily and use it for two weeks. Sam Milkman, the head of knowDigital, interviewed participants afterward, and he found that even in a group that small, the needs of users were split...more