Popular Science magazine sold the 10,000th subscription to its iPad edition sometime on Sunday, nearly six weeks after accepting Apple’s terms for selling subs on its tablet. That’s a speck compared to the title’s nearly 1.2 million print subscriptions, but a significant early foothold for digital magazine subscriptions on the iPad.…more
Snippets From A Fast-Changing WorldAn independent observer looks at things differently to someone who is right in the middle.
Les Hinton, head of the newspaper’s publisher, Dow Jones & Co., which is owned by News Corp., said Thursday that about 150,000 of the new subscribers were added in the last 12 months. Subscribers pay about $4 a week to read the Journal on their iPad...more
By Richard Waters
For media companies, when and how to tap into the new mobile and social platforms on the web is as much a question of timing and technological tactics as of business strategy. But make no mistake: as the platforms quickly evolve, most companies have little choice but to engage with them – and pay whatever toll is required.