Media will be forced to play by the internet’s rules

By Richard Waters

For media companies, when and how to tap into the new mobile and social platforms on the web is as much a question of timing and technological tactics as of business strategy. But make no mistake: as the platforms quickly evolve, most companies have little choice but to engage with them – and pay whatever toll is required.

There have been two reminders in recent days of the growing power of these platforms, from Apple and Facebook...more

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