Snippets From A Fast-Changing World

An independent observer looks at things differently to someone who is right in the middle.

The newsonomics of the digital cafeteria

By Ken Doctor

Here’s how newspapers sell what they do to would-be readers.

You can get the whole paper, now sometimes including digital access. We’ll sell you Sunday only, or the weekend, or 7-day, but you have to take our whole paper. That’s what we sell; that’s our one-size-fits-all product. It fit your grandparents and your parents, so why shouldn’t it fit you?

If newspapers were in the restaurant business, they’d be out of business quite quickly. That’s not much of a menu. There’s practically no à la carte, other than single copy, which is again the whole thing, but just once. It’s prix fixe, with early-bird specials for introductory signups...more

Bing’s new iPad app is a newspaper in disguise

by Damon KiesowPublished Apr. 11, 2011 Updated Apr. 12, 2011

Microsoft’s new Bing iPad app, released Thursday, does more than search — it begins to remake the newspaper experience in digital form.

The app is not being marketed as a news platform, but journalists should consider it one because it offers a great local information utility for the iPad age...more

Popular Science iPad Edition Has Sold 10,000 Subscriptions

Popular Science magazine sold the 10,000th subscription to its iPad edition sometime on Sunday, nearly six weeks after accepting Apple’s terms for selling subs on its tablet. That’s a speck compared to the title’s nearly 1.2 million print subscriptions, but a significant early foothold for digital magazine subscriptions on the iPad.…more

Downloads: Mobiles and MP3s make their mark

By Charlotte Clarke Published: March 14 2011

When I was at school, mobile phones and MP3 players were banned from the classroom. In no way were they considered to be an aid to education.

The same went for downloads. If pupils were to download anything, it would be their favourite piece of music in their free time. Now, however, these formats have united to become a means of furthering a student’s learning.

“We are going through a revolution,” says Ray Irving, head of learning and resource development at Warwick Business School in the UK...more